Sunscreen has become one of the key products in skincare, especially in the Canary Islands, where sun exposure is constant throughout the year. In this context, Korean cosmetics has managed to position itself as one of the fastest-growing categories within the pharmacy channel.
But beyond the trend, the key is knowing which products truly work at the point of sale.
Most in-demand Korean sunscreens
One of the reasons for the success of Korean SPF is its ability to combine high protection with a pleasant user experience.
Among the products currently generating the most interest are:
Relief Sun Rice + Probiotics SPF50+ PA++++, known for its light texture and natural finish
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++, highly valued for its hydrating effect and light feel on the skin
Ginseng Moist Sun Serum SPF50+ PA++++, ideal for those seeking hydration and protection in one step
Matte Sun Stick Mugwort + Camellia SPF50 PA++++, especially practical for reapplication throughout the day
Daily Soft Touch Sunstick SPF50+ PA++++ from Purito, with a light finish and easy stick application
These products have in common:
easy recommendation
good acceptance across different skin types
high repurchase probability
The importance of formats
One of the differentiating factors of Korean SPF is the variety of available formats, which allows the product to be adapted to different routines and needs.
For example:
creams are ideal as the final step in a daily routine
sticks facilitate effortless reapplication
serums combine treatment and hydration with sun protection
This not only improves the customer experience but also facilitates recommendations in pharmacies.
Complementary products that boost sales
Sunscreen does not work in isolation. Integrating it into a routine improves both results and customer perception.
Some products that pair perfectly with SPF are:
Ginseng Essence Water, as a preliminary step to prepare the skin
Madagascar Centella Ampoule, to soothe and strengthen the skin barrier
Birch 70 Moisture Boosting Serum, to provide weightless hydration
This type of combination allows for an increase in average ticket size and improved customer loyalty.
Why it works especially well in the Canary Islands
In the Canary Islands, sunscreen use is not seasonal but continuous. This generates:
high turnover
frequent repurchases
ease of recommendation
Additionally, the light textures of Korean cosmetics perfectly suit the climate.
A key category for pharmacies
Introducing Korean sunscreens not only responds to a trend but also to a real customer need.
Selecting products with demand, varied formats, and a good user experience allows for building a solid and profitable category.
If you work in a pharmacy or are a professional in the sector, you can register on our professional platform to access the complete catalog of Korean sunscreens with stock available in the Canary Islands.
Access here:
https://www.koreancosmeticwholesale.com/pages/como-funciona
