Korean cosmetics have traditionally been associated with facial care, but in recent months, hair care is beginning to gain prominence at the point of sale.

More and more customers are looking for solutions to improve hair health, prioritizing visible results and easy-to-use products in their daily routine.

Why hair care is growing

The rise of hair care is due to several reasons:

• Greater concern about hair condition
• Search for effective at-home solutions
• Influence of trends and viral products

This has led to products such as intensive masks and leave-in treatments starting to have higher turnover.

What type of products work best

Within this category, repairing masks, intensive treatments, and easy-to-use shampoos stand out. These formats are easy to recommend and offer visible results from the first applications.

How to introduce it at the point of sale

It is not necessary to incorporate many references. Starting with a few well-selected products reduces risk, facilitates recommendations, and allows for analysis of customer response.

Korean hair care represents an opportunity to expand the product offering with high-demand and fast-moving products, without the need for major changes at the point of sale.