Korean cosmetics in the Canary Islands continue to grow within the pharmacy channel, driven by increasingly informed and results-oriented demand. However, one of the main challenges when introducing this category is knowing where to start.
Selecting the right first products is key to ensuring turnover, facilitating recommendations, and building trust from the start.
Betting on brands with real demand
The first step is to choose brands that already have market recognition. This reduces sales friction and facilitates rotation at the point of sale.
Some of the Korean cosmetic brands that are currently generating the most interest are:
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Medicube, especially for its treatments focused on acne-prone skin and devices
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Dr. Althea, with clean formulations and viral products like its creams
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Beauty of Joseon, one of the most sought-after brands for its focus on traditional ingredients and lightweight textures
Working with well-known brands means that customers already arrive with prior interest, which facilitates conversion.
Incorporating viral and high-turnover products
In addition to the brand, it is essential to select specific products that are already performing well in the market.
Some clear examples:
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Shiseido Fino hair mask, with high turnover and great recognition
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Facial masks in pack format, such as those from Biodance, ideal for recurring sales
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Korean sunscreens, especially in cream, stick, or serum format
These products stand out because:
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they are easy to recommend
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they have visible results
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they generate repurchases
Starting with key categories
For a pharmacy in the Canary Islands, it is advisable to start with categories that have high demand and are easy to introduce:
This allows for building a solid foundation without needing to introduce too many references from the start.
Avoiding too many references
One of the most common mistakes is trying to introduce too many products from the beginning.
It is preferable to start with a reduced but well-chosen selection, focused on:
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well-known products
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brands with demand
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key categories
This facilitates stock management and improves turnover.
Adapting to the customer profile in the Canary Islands
The climate and customer needs in the Canary Islands directly influence product selection.
High sun exposure and the demand for lightweight textures mean that products such as sunscreens, light moisturizers, and masks are particularly well received.
Building a category with potential
Introducing Korean cosmetics in pharmacies is not about replacing existing products, but about complementing the offering with products that add value.
Correctly choosing the first references allows for building a category with growth potential, increasing turnover, and positioning the business as a leader in skincare.
If you work in a pharmacy or are a professional in the sector and are considering incorporating Korean cosmetics, you can register on our professional platform to access the full catalog, conditions, and stock availability in Spain.
Access here: https://www.koreancosmeticwholesale.com/pages/como-funciona