Pads and toners have become two of the most popular categories in Korean skincare. Although both fulfill a similar function within a routine, the format and user experience mean that each connects with a different type of customer.

Toners remain a consolidated staple thanks to their versatility and ease of integration into any routine. They are a well-known, adaptable option with a wide variety of textures and benefits depending on skin needs.

On the other hand, pads have gained much popularity in recent years thanks to their practical and quick-to-use format. More and more customers are looking for convenient products that are easy to apply and deliver visible results without complications.

In addition to convenience, pads stand out for their ease of recommendation in-store and for generating visual interest on social media, especially when they incorporate viral ingredients or innovative formats.

So, what works better?

The reality is that both formats are in demand, but pads are experiencing particularly strong growth within current Korean skincare trends. Many brands are opting for this format to launch more practical, specific products that are easy to incorporate into daily use.

Choosing between pads or toner will depend on the customer's profile, the type of routine they are looking for, and how they want to use the product. Therefore, offering both formats can help provide a more complete selection adapted to different needs.