With the arrival of May, skincare routines begin to change. Heavy textures give way to lighter formulas, interest in sun protection increases, and many customers look for products that help prepare their skin for summer.

Among the categories with the highest current turnover, Korean sunscreens continue to be one of the most in-demand products. The lightweight formulas, comfortable finish on the skin, and ease of reapplication have made Korean SPFs an increasingly sought-after staple.

Light-textured moisturizers are also gaining prominence, especially those with a fresh finish and quick absorption. These types of products work particularly well in warmer months and tend to suit a wider variety of skin types.

Hydrating and soothing pads continue to grow in current trends thanks to their practical format and easy application. Many customers incorporate them as a quick and convenient alternative into their daily routine.

Another category that sees increased demand at this time of year is masks focused on hydration, luminosity, and a glow effect. Products with ingredients like collagen, hyaluronic acid, or niacinamide continue to generate a lot of interest both on social media and in stores.

During spring and summer, customers tend to prioritize simpler routines, multi-function products, and light textures. Therefore, working with categories adapted to this season can help improve turnover and better respond to current market demand.