With the arrival of spring, skin changes, and so do customer needs. Heavy textures give way to lighter formulas, and the routine simplifies.
Understanding this change is key to adapting recommendations and improving stock turnover at the point of sale.
What happens to the skin
During this season:
- Sebum production increases
- Skin needs less intense nourishment
- A lighter feel is desired
How to adapt the routine
The change doesn't mean eliminating steps, but adjusting textures:
- Replace dense creams with gels or emulsions
- Introduce lighter toners
- Opt for weightless hydration
Why this improves stock turnover
Products that align with the season:
- Are recommended better
- Sell faster
- Generate greater satisfaction
Adapting the routine to seasonal changes allows for improving customer experience and optimizing stock turnover at the point of sale.