Innovation in formats is one of the key success factors of Korean cosmetics. Beyond the ingredients, the way products are presented directly influences their acceptance and frequency of use.
Currently, there are formats that stand out for their convenience and high demand.
Pads: exfoliation and treatment in one step
Pads are pre-soaked discs that combine treatment and ease of use.
Advantages:
- Quick application
- Practical format
- High acceptance in daily routines
Sticks: effortless reapplication
Stick formats have gained popularity for their convenience, especially in sunscreens.
Advantages:
- Portability
- Touchless application
- Ideal for reapplication
Essences: the differentiating step
Essences provide light hydration and improve the absorption of other products.
Advantages:
- Light texture
- Easy integration
- Routine enhancement
Why these formats work
Today's consumer is looking for products that are:
- easy to use
- fast
- effective
These formats directly address these needs, which translates into higher turnover.
Investing in trending formats allows companies to differentiate their offerings and adapt to new market demands.