The Korean skincare routine has established itself as one of the most effective models in facial care. Its approach is based on consistency, the combination of products, and adaptation to the skin's needs.
For pharmacies and aesthetic centers, understanding how to structure this routine makes it easier to recommend products to customers and increases product turnover.
The basic steps of a Korean routine
Although it can be adapted, a complete routine includes:
This system allows for progressive skin treatment, improving its condition in the medium and long term.
How to simplify the routine at the point of sale
Not all customers are looking for long routines. Therefore, it is advisable to start with a basic structure:
- Cleanser
- Treatment (toner or serum)
- Moisturizer
- SPF
This approach facilitates introduction and improves acceptance.
Key products to start with
Some categories with better acceptance are:
- Gentle cleansers
- Balancing toners
- Light serums
- Daily use sunscreens
These products allow for building effective routines without generating customer resistance.
Key: adapting the routine to the customer
The success of the Korean routine lies not in the number of steps, but in adapting it to each skin type.
This facilitates recommendations in pharmacies and improves customer loyalty.
Building a Korean skincare routine is an opportunity to increase the average ticket and improve the customer experience.
Working with suitable products and a clear structure makes it possible to introduce this category simply and profitably.